Trackstarter
Trackstarter is a tool for generating new musical ideas through layering and auditioning loops. We found that a large number of producers and artists simply had no projects to work on and were using iZotope tools less as a result. Together, we set out to inspire artists with a new way to create music their excited about.
A new way to find inspiration
Some time ago, a fellow designer and I were asked a question: What could we do for music creators if we had unlimited access to quality sounds?
Following our ears
After an inspired brainstorm, we were left with a paper prototype and an idea we loved: Making music by layering loops and samples together to rapidly try new ideas.
Bringing it back home
An inspired user will go and make a song. But who says they will use iZotope software to do that? The feasibility of the product really came back to how well we could tie it into the existing Soundwide ecosystem.
It’s alive!
With a clear vision, internal support, and a viable strategy for bringing new users in, the team brought Trackstarter to life.
